Other End 001, Campaign Imagery

[ artistic direction ]

Title –

Other End, Collection One, Campaign Imagery

Media –

[ Artistic Direction ]

Description –

Artistic Direction for Other End. The idea for this series of images is the idea of the sharing of information. Letting go and relieveing oneself of heavy opinions by sharing online.

Photographic Credit – Gianni Antonia


I commissioned photographer Gianni Antonia to create these images in collaboration with myself for the brand OTHEREND. I wanted each piece to be captured in mid air to communicate the release of information as releasing emotion was key in creating these garments. Each printed quote was created by a series of quotes passed through an algorithm. This release informed the process of photographing each garment in transition.