The communication plan for this collection by BUNKER–OFFICE evoked the theme of introduction and creation. This being the first commercial collection for BUNKER–OFFICE I wanted to create a minimalist campaign that the brand could build on as more collections are released. I created a set of mysterious imagery looking at focus. This was to communicate small details as the brand started to show details to the public. The models and clothing are ambiguous. This was intentional to create images that would bleed onto lookbook images that counter the themes presented in this body of work.